The growth of the freelance workforce is three times faster than the traditional workforce! What can we learn for employer branding from the motivational drivers behind being a freelancer?

If freelancing continues to grow at its current rate, the majority of U.S. workers will be freelancing by 2027, according to projections in the Freelancing in America Survey. The growth of the freelance workforce is three times faster than the traditional workforce! What can we learn for employer branding from the motivational drivers behind being a freelancer?

1. Working in a field you’re passionate about

Selecting the project you want to be in, an opportunity to follow your passion while working, boosts the loyalty and engagement among employees.

2. Being your own boss

Corporate entrepreneurship initiatives and assigned responsibility to employees provide organizational benefits of setting the stage for leadership continuity, innovation and risk taking.


3. Setting your own schedule and working from wherever you want.

Stanford University has even gone so far as to say that remote employees are 13% more efficient than employees in an office.

4. Ability to work with fewer distractions to be at your most productive

Less hierarchy, less e-mails, decrease in the number of inefficient meetings can make employees shine. Talented people want to do real work and achieve greater results.


5. Leveraging Technology

To attract and retain talent, employers will now need to compete not only with other companies, but also with startups and freelancers. Remote working, flexible hours, corporate entrepreneurship, improved leadership skills, authenticity and technological enabling will be much more important than it was in the last decade.

How much more could our colleagues and employees be contributing if we encouraged them to do what they love?

*Published in Employer Branding Day / Voices of Industry E-book